Welcome to Red Lamb Marketing.
Lambs may not always spring to mind when you think of the colour red but hey, this is marketing, it is my job to surprise you.
Claire Welsh is the name and the face behind Red Lamb Marketing, bringing you over 15 years of marketing experience gained agency and client-side. This experience stretches across a breadth of marketing activities, ensuring that Red Lamb can help you deliver the marketing results you need.
Claire has worked on some fantastic brands, e.g. Bank of Scotland, Greenpeace and The National Trust for Scotland, developing communication strategies, managing advertising campaigns, implementing direct marketing programmes, negotiating marketing partnerships and helping organisations analyse their marketing activity so it performs better.
Claire is a marketing graduate and a member of The Institute of Direct Marketing, she is regularly invited to speak at conferences on both branding and direct marketing.
Here are some of the highlights from Claire’s CV:
- Dec 06, launched Red Lamb Marketing
- 6 years experience agency side with 7-26 and Target Direct, including roles as Account Director, Senior Consultant and MD.
- Extensive experience of developing successful fundraising direct marketing programmes in the not-for-profit sector, including Marie Curie Cancer Care, The National Trust for Scotland and Greenpeace.
- 4 years with Scottish Hydro-Electric including brand responsibility for launching the SHE brand into the competitive market when the domestic energy market deregulated. Developed successful, integrated ATL and BTL campaigns to secure customer base.
- Experience of the travel sector having developed rail packages for the UK, European and USA markets.
- Understanding of the youth market having worked extensively, agency-side, developing the communications strategy and plan for Bank of Scotland youth produc